Sporting Brain

You know when an article starts like this we are about to get into how weak PR people are at their job:

"From time to time, I am cruelly slandered by members of the public relations industry, who accuse me of writing unfairly about their profession. Nothing could be further from the truth. I love PR professionals. They're a hoot, because they are such pathetic, desperate dillweeds."

Here we go again, right? Wrong! As I've said before, journalists have every right to keep slamming PR folks because so many of us are actually doing this crap each and every day. Check out the rest of Gene Weingarten's article in the Washington Post, it is an instant classic. The point, I think, is that we (PR folks) are filled with so much nonsensical jargon that our actual messages are being lost. Think back to your most successful relationships with journalists; why are they a success? Most likely because you talked like a human being and you DID NOT use a press release. A topic I discussed in quite some detail at my old blog. /kff P.S. Shout out to Kerry Walker for the lead on this article, a PR pro who gets a bit salty when it comes to using marketing jargon in a press release.