Sporting Brain

Hello folks and welcome to the newly minted weekly installment "The Week that Was: PR & Technology".  Every Friday I'm going to try and give you a quick snapshot of conversations ongoing in the PR and technology space, since that is sort of what we do here each and everyday.  This is a syndicated post that will also appear on my company's blog and it will collect topics discussed on that blog and other pockets of the blogosphere.  Like all things, this will evolve with time, but let me know your thoughts, your hopes, your dreams...

Onto the week that was:

Bill & Steve: The Reality Show
Exciting upcoming interview for Walt Mossberg and Kara Swisher. Check out the pics.  Am I the only one wishing that Bill Gates and Steve Jobs hole themselves up in a biosphere for 12 months and film every interaction?

Blogger Relations 101
Some really great advice out there this week on how to best touch base with bloggers.  Free advice for the day, if you lump bloggers into your media relations campaign, you are doing it wrong!

The future of paper
Doc Searls discusses Andy Kessler's great piece in The Wall Street Journal.  The first fact I find fascinating; Andy posted the entire article to his blog for non-subscribers to WSJ.com.  The second fact; the alliteration I just used in that second sentence, it's all 'f-this' and 'f-that'.

The $100 Laptop (actually it's $176)
Intel and Professor Negroponte squared off this week.  Lovely that we can create a battle when we should be talking about the possible good this lumpy bit of technology could provide the world.

Mmmmm, that is del.icio.us
Need to know how to use del.icio.us...need to know what del.icio.us is?

I Don't Get It
Typically I'm the first to love any new social media product (I'm against calling things Web 2.0)...but this one just doesn't make sense to me.  My apologies to those who disagree, tell me why in the comments (Liz, I'm talking to you).

How do you Google Read(er)?
Robert Scoble talking about what attracts his attention when going through Google Reader, interesting stuff that most of us probably do but it is illustrated well.  Flip this on it's side (not literally) and this is a tutorial on how to discuss a story with an influencer.

Let's go fly a kyte
Have you tried kyte out yet?  “kyte allows anybody to create their own interactive TV channel on their website, blog, social network or mobile phone.”  Check out an example I posted earlier this week on how this might work in the PR world; all compliments concerning my child should be directed at my wife.

So a PR flak and a Lawyer walk into a bar...
Guy Kawasaki posted a top-ten list from Margie Zable Fisher yesterday.  The list was Top Ten Reasons why PR Doesn’t Work.  Is it me or is the " PR people are dumb" jokes overtaking lawyer jokes?  Some folks, namely myself, had an alternative opinion.

My YouTube Technology Clip of the Week

A good weekend to all, /kff