Did You Tell Them You Were Going To Be There?
It's event season for most B2B companies, particularly in the technology world. In the next six weeks I'll be going to a bunch of shows for BreakingPoint, mainly to demo our cyber simulation capabilities to folks. As you prep for your upcoming schedule of events how are you telling your community that you will be out and about? Couple of suggestions:
- Blog about the events you are attending, why and what you will be doing at the event.
- Set up Twitter searches for the show names or hashtags, connect with people talking about the event.
- Post events to LinkedIn (groups and their actual event feature).
- Send out an email to segments who may be attending certain shows with an offer (we have a super cool t-shirt).
