Sporting Brain

Woodford Reserve please

Perfect.

/kff
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Kyle F Flaherty (From my phone)
617.797.7469 (m)
www.breakingpointlabs.com
www.engageinpr.com
www.twitter.com/kyleflaherty

The End of a Hard Week Brings...

How do you finish the sentence above? A few of mine are below, but tell me your answer in the comments. The end of a hard week brings... ...a cold beer. ...a warm hug from my sons. ...the satisfaction of a hard week of challenging work. ~~...the NFL Pro Bowl.~~

The Best Brand in the World

Hands down:

Flying from Austin to St. Louis tonite NFL gear was all over the place, and not simply the gear of the final four teams. During the night people proudly wore Denver Bronco caps, Patriots t-shirts (this was me), Packers visor, even a Lions sweatshirt (ok, that's a lie). The whole flight most of the people chatted about the days games, the upcoming Super Bowl, the eventual retirement of Brett Favre in 2017, what a year without the salary cap will mean next year and why overtime rules in the league are an insult to competitive sports. My day was full of the NFL and I didn't even get to watch the games, since, as I think I mentioned, I was traveling. Powerful brands find a way to be relevant all year long and the NFL is the one American sports league I know that accomplishes this feat.

Artie Lange Predicts Conan's Future One Year Ago

Winter coat? Ugh!

I think this is the first time I've worn a winter coat in 18 months.

/kff
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Kyle F Flaherty (From my phone)
617.797.7469 (m)
www.breakingpointlabs.com
www.engageinpr.com
www.twitter.com/kyleflaherty

Graphics that don't work

If you didn't know English would this picture help you? Make your graphics work for your message.

Did You Tell Them You Were Going To Be There?

It's event season for most B2B companies, particularly in the technology world. In the next six weeks I'll be going to a bunch of shows for BreakingPoint, mainly to demo our cyber simulation capabilities to folks. As you prep for your upcoming schedule of events how are you telling your community that you will be out and about? Couple of suggestions:

Blog about the events you are attending, why and what you will be doing at the event.
Set up Twitter searches for the show names or hashtags, connect with people talking about the event.
Post events to LinkedIn (groups and their actual event feature).
Send out an email to segments who may be attending certain shows with an offer (we have a super cool t-shirt).

If you don't tell people you are going to be someplace, don't be surprised if they fail to show up.